The 2025 AFP® Liquidity Survey, underwritten by Invesco, reports that 61% of organizations choose safety as their top short-term investment objective, as they continue to value safety over liquidity and yield. Additionally, bank products (cited by 46% of respondents) are the primary choice for short-term investment.

Other survey highlights:

• Only 3% of organizations are considering environmental, social and governance (ESG) parameters for money funds in 2025, down from 25% in 2024
• In a period when prime funds (also known as prime money market funds) declined in assets due to the implementation of liquidity fees, allocations in prime funds increased by 1% over the year.
• Based on responses collected between March 4 and March 28, 2025, the cash balances of organizations that are net borrowers will be most severely impacted by economic uncertainty. Twenty-six percent of respondents in this group predicted their organization’s cash balances will decrease in the next two quarters.

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Corporate Cash Planning in 2025

In the face of ongoing economic uncertainty, AFP’s Corporate Cash Planning in 2025 survey explores how organizations are managing cash and short-term investments this year—and what lies ahead. The results reflect a cautious yet strategic mindset, with most organizations prioritizing liquidity preservation and taking a measured, wait-and-see approach to changes in cash holdings, while only a few move forward with cautious investments.

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Press Inquiries

Press Release - Survey: 61% of Organizations Choose Safety as Their Top Short-Term Investment Objective 

If you are interested in referencing data from this report in marketing materials, etc. please contact Anissa Holm, Research Manager. 

Contact [email protected] or call 301.907.2862 for more in-depth information, to read the full report or to arrange an interview with the AFP Research team.

Questions about this subject?

Contact Tom Hunt, AFP's Director of Treasury Services.